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May 2008
SEM Hot Seat + Matt McGee & The SEO Success Pyramid
Our May Hot Seat event will feature a presentation on the "SEO Success Pyramid" from Matt McGee who will then participate as one of our Hot Seat panelists and dole out advice for your site!

Only 2 Site Review Slots Left...so reserve yours now!

Time and Location
Tuesday May 20, 2008
Registration & Networking: 5:30 PM
Program: 6:00 - 8:00 PM
Nontraditional Marketing Goes Mainstream At AMA's Forward ‘08
You get 5,000 messages a day. This is the one you should read.

At Forward 08, you'll hear from Andy Sernovitz on how to turn one voice into a sea of harmonious voices; Mrinal Desai, who will share how what started out as a whisper at LinkedIn turned into a fervent roar; and panelists who disassembled, reinvented (with duct-tape), broke free from and skateboarded over the box. As you leave, you'll ask yourself: what will I do with my box when I'm done with it?

Plan to attend 8 a.m. to 3 p.m. Thursday, May 22, at the Portland Art Museum. Prices – $99 AMA student members, $149 AMA members and $189 non-members – include lunch, two keynote presentations and a panel discussion.

Special discount for SEMpdx members: register with promo code semPDX08 and save $40.

SEMpdx Members Save at Webvisions 2008
Portland Oregon, May 22-23 Oregon Convention Center

Explore the future of Web design, content creation, user experience and business strategy at WebVisions 2008. As an association partner, members can enter the a code and pay only $155 for a conference pass (if you register by March 31st). Save $25 to $95.

Get your WebVisions Coupon Code in the membership section of the SEMpdx website.
SMX Advanced: Save 10% On Your Ticket
SMX Advanced: Seattle, June 3-4, 2008

Search Marketing Expo - SMX Advanced is for experienced search marketers who want to enjoy sessions conducted at a high-level and continue to stay ahead in the ever changing world of search.

If you're fluent in search marketing, come to SMX Advanced and converse with others who speak your native language.

Use Discount Code "smx10pdx" to save 10% on your ticket.



SEMpdx Webinar Presenter Stoney deGeyter Answers Preliminary Attendee Questions
For those folks who already signed up for the webinar and asked Stoney a question, he answered them over at Search Engine Guide.

For those who haven't signed up for the webinar yet, don't miss out. Register Now.

Time and Place Date: Thursday, May 22, 2008
Time: 10:00am - 11:00am PDT
Location: Online

SEM Hot Seat Speaker Matt McGee Interviewed By David Mihm
I've looked to Matt for Small Business SEO advice and for general career guidance since I was a wee babe in the SEO industry (read: a lowly lurker on his blog). He was kind enough to take some time away from his ridiculously packed travel schedule to answer a few questions that I had been looking forward to asking him for some time.
The SEO Guide to Information Architecture
by Adam Audette

This article will explore the basic concepts of designing optimized site architectures for efficient spidering by search engines. Building an easily spidered site has ramifications in how pages, sections of a site, and entire domains are topically understood and categorized by bots, which influences indexing and rankings.
Keyword Mashup Tool Launched
by Scott Hendison

Pay per click campaigns can be somewhat tedious to set up, primarily because all the data that you get from the keyword research tools need to be reworked into a more useful list.

By that, I mean you need to consider every variation that might be possible, whether that be by city name or even a synonym for a certain service or occupation, and it always seems that many get overlooked.
Three Simple Search Engine Optimization Tips
by Kent Schnepp

A couple of weeks ago, I participated in the Monster Cookie Metric Century Bicycle Ride organized by the Salem Bicycle Club. Towards the end of the ride I ended up meeting a few of the other riders. After some small talk, one of the riders asked me what I do for a living. To my surprise, the rider had heard of search engine marketing and even search engine optimization (SEO). His knowledge was a bit misguided (the majority of his SEO experience involved Meta tags) but he was eager to learn more. The rider went on to ask me what three items I think are most important to optimizing a Web site. The following was my answer:
How to use LinkedIn to Improve your Online Reputation
by Hallie Janssen

We are all on LinkedIn, but are we truly using it to it's full capabilities? Of course you just blindly fill in the information and maybe you think about optimizing it for job offers, but have you thought about optimizing your profile to rank for searches on your name, current company, and past company?
Search & Social Media
by Lisa Williams

Social media usage has exploded over the last few years, but marketplace uncertainty still exists about how to best monetize this tremendous potential traffic source.
   
Board of Directors
Kent Lewis, President
Scott Orth, Operations
Scott Hendison, Marketing
Leo Chung, Membership
Stan Davis, Website
Ben Lloyd, Events
Sean McMahon, Sponsorships
Todd Mintz, Editor
 
Platinum Sponsor
We Shape Leading Brands

 


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